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Cultivating relationships with clients, prospects, and peers through personal and informative communications inevitably increases sales and referrals, according to a biennial survey conducted by Liberty Publishing, Inc.

In compiling responses from financial services professionals who have maintained client communications programs for at least three years, Liberty found that 89% said personally imprinted newsletters had contributed to an overall increase in their sales and referrals, while 81% said they could identify specific sales that were created because of their ongoing communications.

Although respondents said business reply cards included with their communications provided “few” leads, they said those cards that were returned produced relatively larger sales.

To learn how to create a communications program that increases sales and referrals, send your name and address to morebusiness@libertyink.com and ask for the free 16-page booklet, “Financial Communications That Create A Lasting Impression.”