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Seibert Agency in Tampa Acquired by Keyes Coverage

April 21, 2026

Keyes Coverage, part of Keystone Agency Partners, has acquired Seibert Insurance Agency in Tampa, expanding its western Florida presence with one of the better-known agencies in the area.

Roeling

“Joining Keyes Coverage is the right next step for our agency, our employees, and our clients,” Karyn Roeling, CEO of Seibert, said in a statement. “With Keyes and Keystone behind us, we can offer broader resources, more carrier access, and enhanced technology, while keeping the local service our clients expect.”

Seibert Insurance was founded in 1971 by Roeling’s father, Keith Seibert. He retired in 2012, and Karyn was named president of the agency. She is the immediate past chairperson of the Florida Association of Insurance Agents. The agency offers personal and commercial coverage.

Keyes Coverage, headquartered in Fort Lauderdale, was founded in 1976 and became a partner with Pennsylvania-based Keystone in 2022, the company said. Keystone has grown steadily in recent years and now ranks as one of the largest retail brokers in the country.

Topics Mergers & Acquisitions

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