South Carolina is starting a campaign against drinking and driving based on a trooper’s tweets using the little graphic icons called emojis on his smartphone.
The Anderson Independent-Mail reports the Highway Patrol already has 130 billboards up and will include Sgt. Bob Beres’ message at convenience stores and high school football tickets.
The emojis show an alcoholic drink, the plus sign and a car with an equal sign leading to a police car. The message is drinking plus driving equals arrest.
Beres says emojis are a simple way to communicate. His mom is Hungarian and speaks little English, but she understands.
Beres says he started his emoji-based tweets in October after severe flooding in the state and noticed they got more attention than messages with just words.
Was this article valuable?
Here are more articles you may enjoy.
Mustard Maker Caught Pumping Pollutants Into River for Years and Lying About It 
NYC Mayor Eyes City-Run Insurance Program for Affordable Housing 
State Farm Agrees to $15M Settlement for Underpaid Vehicle Claims 
Viewpoint: Japan’s $550B Bet on America鈥擶hat it Means for the US Insurance Market 
