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Michigan Billboards Remind Drivers to ‘Txt Back L8R’

June 24, 2010

Billboards going up around Michigan are reminding drivers to hold off on text messaging.

The Michigan Office of Highway Safety Planning said that the billboards in major metropolitan areas will carry the phrase text back later (“txt back L8R”). They’ll have one of two accompanying messages: “OR PAY $100” or “IT’S THE LAW.”

In April, Gov. Jennifer Granholm signed legislation that bans sending, typing or reading text messages or e-mails while driving.

A first offense will cost $100 and repeat offenses will cost $200. Texting will be a primary offense under Michigan’s law, meaning police can pull over motorists solely for using phones to send text messages.

The ban takes effect July 1.

Topics Personal Auto Michigan

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Latest Comments

  • June 24, 2010 at 1:41 am
    wudchuck says:
    so, can we catch the cops for doing the same thing? including texting w/their computers in their cars? we know they read while they drive with a computer...
  • June 24, 2010 at 1:34 am
    Tom says:
    The fine should be $1 but the ticket should go on the driver's record. They can then expect the insurer to raise their rates by 50% for several years. That would put a stop ... read more
  • June 24, 2010 at 1:09 am
    Analyst says:
    My question is how does the officer differentiate between someone texting vs. someone dialing a phone number. Something else about that law that puzzles me IJ didn't mention i... read more

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