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Zurich Study Focuses on Insurance, Technology for Emerging Consumers

January 25, 2011

“The technology landscape in developing countries is changing rapidly – sometimes outpacing industrialized markets,” according to a new study from Zurich Financial Services.

“These changes are driving innovations and providing access to new markets in ways that were unimaginable just a few years ago. They not only open exciting opportunities for inclusion of unserved customer segments but are also setting the pace for insurers focused on growing with emerging market customers.”

, “Insurance & technology to better serve Emerging Consumers – Learning to improve access & service,” is part of the company’s continued “commitment to delivering insurance to emerging consumers,” said the announcement. It incorporates “more than two dozen interviews with microinsurance and technology experts drawing a picture of immediate and near-term tactics in the areas of “Usability”, “Affordability”, “Investment” and “Regulation.”

From the interviews Zurich concludes that there is a “tremendous opportunity in providing low-cost high-value insurance policies with a focus on scalability and efficient processes and how many of the doors to access this customer segment are being unlocked through the changing technology landscape.”

Source:

Topics Trends Tech

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