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Afore Begins Virginia Expansion With Acquisition of Norfolk’s Salzberg Agency

November 4, 2025

Afore Insurance Services, LLC announced its acquisition of Salzberg Insurance Agency in Norfolk, Virginia, a firm with an 87-year history of serving the Hampton Roads business community. Terms were not disclosed.

Under the agreement, Salzberg will operate as part of Afore’s Mid-Atlantic region. The leadership including Ralph Soussan, principal, and staff will continue to serve clients locally in Norfolk, while utilizing Afore’s scale, carrier relationships, technology, and support.

Georgia-based Afore said its partnership with Salzberg marks the beginning of the company’s planned growth in Virginia and the broader Mid-Atlantic region through its regional platform partner, BCA Insurance. Brett D. Balsley, regional president of Afore’s Mid-Atlantic region and head of its BCA Insurance division, said that Salzberg is the first of several agency acquisition partnerships Afore expects to announce in Virginia and the surrounding Mid-Atlantic states.

Afore Insurance Services is a consolidated insurance brokerage acquisition platform for independent insurance agencies. Afore has acquired more than 50 agencies and has more than 20 offices nationwide.

Topics Mergers & Acquisitions Virginia

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