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Advertising Doesn’t Work?

By Dena Kaplan | June 20, 2011

Once upon a time there was a business professional.

Each morning after their cup of , they get dressed in an or , slip on a pair of shoes from that and put on their or . (What girl doesn’t LOVE a bauble from a Tiffany’s box? At 3 times the retail rate of most pieces of jewelry, but we love the image it represents!)

The business professional then grabs their or on the way out, presses the button to the garage door opener from that and drives to work in an advertised car. (You know who you are Mr./Ms. , , , , etc.)

While at work, the business professional receives a phone call from an very nice ¾ÅÉ« representative selling advertising (that would be ME!) and says, “No! Advertising doesn’t work, it’s a waste of time and money.” *Click* They hang up their cell phone (which, ironically, is ) and get to work on their .

Some time later, the business professional notices that biz isn’t doing as well as they’d planned and decides to put the business up for sale. How do they find a buyer? …with an advertisement.

Okay. So that’s an exaggerated example of some goon who never took a marketing class, but you get the point.

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